Insight

Amel Kilic: Building a Strong Business Foundation & the Importance of Marketing

Amel Kilic is the founder of GenTech Marketing, a leading digital agency in Tampa Bay.

Since 2016, Amel has worked to build GenTech Marketing into the revenue-focused, award-winning marketing company it is today. 

As a business owner in Tampa, we were excited to learn more about his company and his journey as an entrepreneur thus far. 

Enjoy!

What motivated you to start your own marketing company?

It’s hard to find a marketing company you can trust. The barrier for entry to become a marketing company is low. Many marketers watch a YouTube video on Facebook ads and start selling the service to businesses who are desperate for results. This ends up leaving a bad taste in the business owners’ mouths since they were over-promised results. With GenTech Marketing my goal was to create a marketing company that was built on transparency and results. Just like I wouldn’t let a novice surgeon operate on my heart, I wouldn’t want my marketing budget to be run by a novice marketing company. Alongside our clients, my goal was to also create a professional and productive work environment where young professionals can learn and grow. No matter what your goal is, GenTech Marketing is the team to do it with. 

What’s the biggest lesson you’ve learned so far as a business owner?

Great businesses are built on three main factors: Systems, Relationships, and Results. 

Systems were always important in business but 30 years ago systems were created primarily of people. Now, we’re able to create an automated system that can handle the workload of over 100 people. With Facebook Ads and the right CRM, you’re able to consistently feed the top of the funnel with new prospects that will get nurtured within your CRM system. 

Systems are important so that you can free up your time to build relationships. It is important to build relationships with your clients, competitors, and other business owners. We have all heard the saying that your network is your net worth

The final factor in having a successful business is the results. Even if your best friend is your client, they will eventually stop using your service or products if they don’t deliver. It is important to consistently train your team and work on improving your results. We believe that GenTech Marketing has been recognized as the top marketing company because we always go above and beyond for our clients. A small extra service can drastically help your client generate better results. 

If you could only give one piece of marketing advice to a company, what would it be?

Marketing amplifies your business. If your business is doing well with no issues internally or with the sales process, it will scale. If it has issues, it will end up showcasing what needs to be fixed. The great thing about digital marketing is that you’re able to track the full sales process and see what needs to be adjusted. We have clients that double their revenue within the first month while others require more work. But every business that was patient enough to optimize its process has had a positive ROI. Don’t give up too early. If the ship is leaking, it’s important to fix the leaks.

What marketing trends are you keeping an eye on in 2022?

Business trends are always evolving, there is always something new to research about but it’s important to stay focused on what is still working. The Facebook ad platform was launched in 2007. It’s been 15 years since the platform has been live but many businesses are still not utilizing it. It’s not important to be the first but the best. 

Something else to realize is that it’s important to see how your current business services can be involved in the market trends. For example, we don’t need to create our own NFTs but we’re working with creators to market theirs. So we’re still taking advantage of the trend. You can do the same with your business. 

What do you love most about owning a business in Tampa?

What I love about Tampa is that everyone is within three connections away. While it’s still a small and developing city, it’s easy to create a big impact within the community. There are a lot of creative businesses such as Brick Media and Omni Public to name a few that we’re able to collaborate with and work together.

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