Mollie Boutell Suarez G.G. is the owner of Westshore Diamond in Tampa and when you sell high-ticket products, you have to find a way to earn the customers’ trust.
As a businesswoman who sells beautiful pieces of jewelry that come with larger price tags, Mollie knows a thing or two about building trust and making transactions.
Here’s her best advice.
“By sharing my knowledge and experience level, I am able to educate the client so that they feel comfortable. Transparent rapport is the key to building lasting relationships. As a consumer myself, I trust the expert. Make sure you are an expert at your craft, and client trust will organically follow.”