Rustam Irani is the Senior Vice President of Marketing at Bisk, a company that offers online learning solutions for universities and corporations. Over the past eight months, especially, as the SVP of Marketing, Irani has had to lean into his years of experience in marketing and business to navigate the uncharted territory of a world that has skewed from what we consider, “normal.”
But, given that Bisk is rooted in eLearning, a way of life students and business people have become increasingly familiar with over the past year and a half, the company had a unique opportunity to capitalize on this attention shift and help universities and corporations alike stay on course and never skip a beat.
And, that’s exactly what Irani and his team did. In this quick Q&A, we learn more about his ability to adapt and the biggest business lesson he’s learned during the pandemic.
As a result of the pandemic, distance learning has grown in popularity. What strategies have you implemented to capitalize on this attention and stand out in the crowded marketplace?
We launched our Rapid Online Development (ROD) model when it was apparent many universities needed assistance in moving their core curriculum courses to flexible digital learning options. ROD accelerates the development of course content for expedited delivery to online learning. Bisk’s years of experience prepared us to help universities quickly adapt and understand how online learning could be successful for their students. This enabled universities to engage students, meet their educational requirements, and provide high-quality education during a time filled with unprecedented challenges.
What’s the biggest business lesson you’ve learned this year?
The biggest lessons learned were the importance of being adaptable, flexible, and innovative. The power of teamwork prepared us for ever-changing situations and allowed us to create virtual experiences and strong interactions that felt collaborative and personal.
If you had an unlimited budget, what marketing initiative would you allocate the most money to?
I would invest in SEO and content creation.