The Tampa Bay Lightning and Vinik Sports Group (VSG) recently appointed Coca-Cola executive Mark Pitts to serve as their new chief operating officer.
Pitts spent three successful decades in various roles with Coca-Cola Company, most recently as vice president of corporate development for Coca-Cola Beverages Florida in Tampa.
According to the Tampa Bay Lightning, Pitts’ responsibilities as COO will include operational management of VSG, working with CEO Steve Griggs to provide strategic leadership and development for the senior management team, identify new business lines, increase revenue and pursue innovative possibilities to enhance and grow the organization.
As a member of the executive leadership team, Pitts will be tasked with working with stakeholders to execute VSG’s overall business strategy and promote and grow the VSG and Lightning brands.
For more on Pitts’ esteemed career, check out Tampa Bay Lightning’s press release.
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