Peerfit, a Tampa-based exercise technology company, was recently bought by Los Angeles’ FitOn. Although FitOn is already recognized as the “no.1 fitness app,” the goal of the acquisition is to further expand the brand’s influence in the health and wellness technology space. In addition to their acquisition of Peerfit, FitOn also announced $40 million in new funding.
“Combining Peerfit with the innovative digital platform we have built at FitOn, will create a first-of-its-kind virtual and in-person wellness experience to engage people both at home and in their communities,” said Lindsay Cook, Co-founder and CEO of FitOn in a press release.
Peerfit was founded by Tampa’s Ed Buckley, who will continue leading the initiatives of the company. Over the years, the company has established itself as a leader in the corporate wellness space, working with partners like Life Time, YMCA, barre3, Aetna and Cigna to provide company employees with an array of fitness benefits.
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