Local Press

Tampa’s IDEAL AGENT Collaborating with Incenter to Serve Home Sellers

Steve Johnston Ideal Agent

Big news for home sellers!

Tampa-based IDEAL AGENT and Incenter LLC announced they will be collaborating on a next-generation, holistic model for home sellers.

What They Do:

  • IDEAL AGENT provides consumers with an exceptional home selling experience at a fair commission. Its technology matches top 1% agents (in local markets) to homeowners looking to sell their home for top dollar. Commissions are as little as 2% versus the typical 6% or higher.
  • Incenter creates novel solutions to improve mortgage industry performance by optimizing the lending process.

About the Collaboration:

In short, this collaboration will improve the experience of buying or selling a home.

Through this new relationship, new offerings will be available. For instance, IDEAL AGENT will make title agency services available. Referrals to movers and insurers are also on the future roadmap.

Steve Johnston, CEO of IDEAL AGENT says:

“Our collaboration with Incenter will further IDEAL AGENT’s objective of delivering value to the home seller at every step. Incenter’s ability to conceptualize new solutions and accelerate them into the market is second to none. I’m excited about what this synergy means for our industry and consumers.”

Bruno Pasceri, President of Incenter says:

“IDEAL AGENT’s plan to join real estate and mortgage service providers on one virtual island is truly progressive,” said Bruno Pasceri, President, Incenter. “When these professionals are working as one team to support consumers, everyone benefits.”


IDEAL AGENT delivers a better home selling experience through its network of top 1% local agents nationwide who sell houses for top dollar, quickly and for a low commission. The company is based in Tampa, Florida and employs nearly 100 professionals while serving all 50 states with over 2,000 in-network real estate agents. IDEAL AGENT is building a real estate tech platform that will modernize the real estate transaction into a seamless online experience for all. For more information, please visit IdealAgent.com.

About Incenter LLC

Incenter ideates and deploys innovative solutions for optimizing business performance in the mortgage and specialty finance industries. The company is based in Fort Washington, Pennsylvania and employs over 1,600 professionals across its sub-brands. For more information, please visit incenterms.com.

Full Press Release here.

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