The new Nike Live store is now open in Hyde Park Village at 1520 W. Swann Ave, Tampa. The shop takes up 4,400 square feet of space at the location that previously housed LA Fitness, a spot that Nike deemed to be a great location for a new retail experience.

Back in 2018, the fitness brand unveiled a concept called Nike Live, an “experimental digital-meets-physical retail pilot” with “pop-up vibes.” The experimental factor means that Tampa will serve as an information-gathering location, offering Nike important data collected from consumer buying patterns and mobile app usage behavior. 

Nike Live Tampa will offer styles that the brand believes will be popular in the area while also including exclusive releases. New inventory will be brought in every couple of weeks which means there will be no shortage of fresh kicks in South Tampa.

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